ShinyStat™ feature > Referrers - Pay Per Click

Pay Per Click

ShinyStat allows you to verify how many times visitors arrived at your website as a result of a sponsored links bought through the pay per click formula.

ShinyStat records clicks concerning the ads programs of Google AdWords and AdSense (advertiser side) and Sponsored Search and Content Match of Yahoo!.
Through this important novelty, ShinyStat users will be able to distinguish between visitors coming from organic search results and the ones which hail from sponsored links (i.e Pay per Click or PPC).

PPC data are available in the Referrers menu under the entries PPC and PPC keys.

Pay Attention! Unlike other data in the Referrers menu, PPC and PPC keys data are based on the number of Clicks and not on the Visits.

The most remarkable report pertains to keywords (*) typed by the users for the search.

By examining closely each keyword and the respective combinations you will be able to:

• know which keywords generate the most clicks
• make a most conscious choice when you purchase your paid keywords
• allocate available resources more efficiently
• critically speed up the choice of multi-word keywords
• optimize your budget with the so-called Reverse Search Keywords

ShinyStat records automatically clicks coming from sponsored links on condition that in the Preferences menu of your Google Adwords or Yahoo! Search marketing account, you enabled the display the full destination URL of the page where the ad points to.
In order to do that, you have to follow the help

(*)Pro users can display up to 20 keys.

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