ShinyStat™ feature > Conversions - Campaign CPC/CPA

Campaign CPC/CPA

A Conversion occurs when a visitor takes an action that the ShinyStat user deems valuable, according to his objectives of analysis.
Examples of conversions are: a successful completion of an online order/purchase, the filling out of a form or the subscription to a mailing-list, etc.

The conversion rate is the percentage of visitors taking an action against the number of visitors coming from the same referrer.
The conversion rate is the key element for analyzing a successful advertising campaign. In addition, it shows how effective specific search engines or partner sites are.

Campaign Conversions

The analysis of campaign conversions (keyword advertising, partner sites, e-mail marketing or banners) allows you to evaluate three key elements of your advertising campaigns:

- the number, the kind of conversion and the conversion rate per campaign

- ROI (Return On Investment), is the indicator that compares, as a percentage, the revenues with the investment (i.e. the cost of your campaign)

- CPC (Cost-per-click) and CPA (Cost-per Action) , two parameters which measure, respectively: the cost calculated on a per-click basis and the cost divided by the number of conversions (Actions).

Referrer Conversions

The conversions by referrer allow you to identify which referrer (web sites and search engines including the search terms) brings the visitors with the highest number of conversions. Thanks to this feature, for each referrer you will be shown:

- the number and the kind of conversions
- the revenue they generate
- the conversion rate