ShinyStat™ feature > Benchmarking - Benchmarking on visits from search engines

Benchmarking on visits from search engines

Benchmarking is a measuring method which helps you evaluate and improve your performance. Unlike the traditional Competitor Analysis, Benchmarking allows you to expand your survey into a much broader field. The ShinyStat Business Benchmarking is based on a monthly aggregation of a large amount of data generated by the traffic of a selected group of web sites (more than 100,000) that are using the ShinyStat service. The traffic generated by such a high number of web sites offers a standout sample, which is highly representative for the data it provides about the activities and the preferences of the Italian Internet market. For some categories, ShinyStat offers the Category Benchmarking where, unlike General Benchmarking, you can measure your site against a sample of sites in your same category.
To benchmark your site, you need to use the 'Performance Indicators', i.e. a series of objective parameters to compare and measure your site traffic. In ShinyStat Business we have selected for you the following Performance Indicators:

- Visits per month
- Page views per month
- New visitors per month
- Average time spent on site
- Average time spent per page
- Average page views per visit
- Percentage of direct requests
- Percentage of visits from search engines
- Percentage of visits from sites